Meet The Fitness Coach for YOU; Anthony Mendez

Anthony Mendez is already an authority in the field of coaching. Being a coach and top athlete for PUMA, he lies in a coveted position. As if that is not enough, Mendez is an entrepreneur with more than 10 years of experience. His unique style of training that consists of unconventional tools, body weight, flows, and movement training, make him remain on the radar of most people because they can hardly get it elsewhere.

Mendez specializes in Mind, Body, and Soul nourishing. He has been researching the best way to nourish all the three parts, and he came up with an online program to dispense what he learned to people. The program has helped many because of its efficacy and clarity. There is minimal use of fitness equipment in the program, making it to become likable by everyone, including the professionals who have limited time to attend to their fitness wants & needs.

On top of that Anthony and Bryan Gorrita are the owners of a media company called Parallax Media. Anthony is also a social media Influencer who leverages social media’s power to network, interact, grow and learn. He hosts multiple fitness events in Miami, which made him be published on top magazines like Men’s Health Magazine, Men’s Journal Magazine, Future Sharks, Thrive Global, All Health Channel, Stay Fit 305, Miami Vibes Magazine, Voyage MIA Miami Under 40, and The Flamingo Mag.

Major Wins

“I was made a Puma Athlete in 2017, and I have been with Puma for more than 3 years now,” Mendez says as he continues telling me that he also appeared on the cover page of a top magazine — The Influencer Store Shop

Growing Your Brand

“I started growing the moment I took social media seriously and positioned myself with the right people in the industry,” he says, adding that he collaborated with a lot of top-level health and fitness Influencers in the industry along his journey.

“Doing a unique thing was my major game-changer,” Anthony says, “My unconventional style of training caught people’s attention and blew me up.” This made even the then professionals in the Fitness industry notice him and came to him for coaching programs. He has truly become an up and coming coach for health and fitness coaches.

Flying above The Storms

Anthony does not lie about his past. He, however, does not let the past dictate anything in the future, but he has learned a lot. “One time as I was working at Equinox, they forced me to choose between my Instagram account or Staying at Equinox,” he says, adding, “I chose my Instagram account, and I am glad I did! It was the best decision I ever made!”

“After opening my gym called MSP Athletics with some ex-coworkers, we had to close it after a year due to the owner selling the building. The new owner wanted a quadruple rent increase,” Anthony says as he recalls that he had $110 in his account during that period. He knew he had to pay his bills amounting to $6000.

“All though I had the right mind and everything that came my way, I knew it was not meant to break me but to build me. With an incoming $6000 bill, I took a step back, assessed the situation, and told myself that I could make it happen.” He says. In that month, he closed 3 clients, each paying $2400, and he knew that everything was alright. From there on he has never allowed anything like that to come his way again.

Standing Out

His unique, unconventional training and coaching style had made him establish a powerful brand. He is always above the others in work ethic, and he aims at the results rather than the monetary value. This has made him result oriented and therefore meeting the clients’ needs.

Similarly, the media company is extremely unique. It operates on social media management, content creation, and marketing. He is constantly helping brands, companies and people get professional media services.