How Luke Baker Grew His Instagram Audience Organically From Zero to Over 50,000 in Less Than 1 Year

If you’re wondering about how you can have success on Instagram, Luke Baker’s model can inspire you. He managed to grow his audience from zero to 50.000 followers in just one year, and more importantly, this happened organically, meaning without spending budgets on advertising. Organic growth is a very underrated strategy for Instagram, yet yields the best results. Here’s how Luke was able to create his success and how you can create your Instagram success.

Luke Baker’s Background

Luke is a 21-year-old pop-electronic recording artist, songwriter, and producer from Los Angeles. He began playing guitar at the age of 10 and has also been part of a pop-rock cover band, along with his friends from school. At 12, he took the next step into this field, learning how to produce his music and began developing his signature in music. After two years, at the age of 14, he released the music he wrote, produced, recorded and mixed on 2 of the most popular platforms, Youtube and Soundcloud. After another two years, at 16, he was discovered by Multi-Platinum producer Andrew Lane who was also his first manager and mentor in this field. At the age of 16, he began working on his debut EP. Luke’s early success came at 20 years old when he garnered over 800k streams on Spotify.

Focus on Adding Value

According to Luke Baker, he took popular songs, and he remade the production and made them his own, rather than just covering them like the original. He provided something new, in his signature, and managed to stand out of the crowd, attracting the audience, but this also helped him positioning as original in the mind of his followers.

He thinks that he became viral with memes and repost pages since he provided content that stood out from what everyone else was doing. That made people interact well with his remix/covers and, in turn, helped him grow his following. People liked his work and shared it to reach out to more people. This way, they acknowledged Luke’s work and made it popular among their friends. Having shareable content is a crucial step for gaining a bigger audience organically.

Instagram Content Strategy

Luke Baker strongly believes that the key to success on Instagram is to provide quality content in your niche, interact with your followers, and stay true to your brand, don’t try to follow others. So, according to Luke, who managed to grow his audience from zero to 50.000 followers in just one year, it’s essential to pay attention to the quality of the content you provide. It has to be original to stand out from the crowd and gain your audience’s attention. It’s wrong for you to try to follow others; you have to find your unique advantage to stand out in the crowd. Focus on providing high-quality content that they cannot find anywhere else. Also, it’s essential to communicate with every follower you have to create a relationship with your audience. They must know they are relevant to you and their opinions matter. You have to respond quickly to every question they have and assure them they matter to you, and you are there for them.

Instagram it’s rising in popularity among social platforms, and you can benefit from it. Luke Baker is one successful example that shows us that you can have grown organically on this platform and still crush it. To achieve a high number of followers on Instagram, you should focus on providing quality content that has a shareable characteristic. This way, you will be able to gain notoriety on Instagram, and your followers can pull real value from following you. Also, it’s essential to keep in mind that it’s a social platform, so you have to communicate with your followers and keep them engaged in your activity. Doing so, you will be able to build a beautiful community that is eager to follow you and stay in touch with your work