How Botter Boy Nova Made a Name For Himself In The Sneaker Industry
Botter Boy Nova is a Youtuber that showcases his sneaker reselling operations on Youtube. Oftentimes, highly coveted sneakers sell out within seconds due to bots and extremely high demand. Nova shows us how he manages to get his hands on these shoes that are seemingly impossible to buy for the ordinary shopper due to insanely fast sellout times. He then resells these limited sneakers for sometimes hundreds of dollars above the MSRP- all from the comfort of his home. He unveils how he does all of this in his web series on youtube called “Sneakers To Riches’’.
In this article we ask Botter Boy Nova a few questions about how he made a name for himself in the Sneaker Industry.
How did you make a name for yourself in your industry?
When I started my sneaker reselling series “Sneakers To Riches”, the show quickly gained traction in the reselling and botting community. A lot of highly respected people in the industry shared my videos and this is ultimately how my brand started to flourish. Furthermore, my target audience was not actually resellers, but instead it was the mainstream sneakerheads to help them understand the botting process- so I made sure to make my content easy to understand despite the fact that botting is quite complicated.
What makes you different within your industry?
I have an extensive background in business management and digital marketing both through experience and formal education. I wouldn’t say this has been particularly helpful in my reselling operations, but it is extremely valuable when it comes to monetizing and growing my content as well as helping companies that are partnered with my brand. A lot of the company owners that I work with are extremely bright, talented, and successful but some of them can sometimes overlook the true customer experience, which is especially important for complex topics such as botting.
If you had one piece of advice to someone just starting out, what would it be?
To anyone that wants to start botting, my biggest piece of advice is to first join a paid reselling group (also commonly referred to as cook groups). A lot of people who decide to skip this expense in an attempt to save money actually end up spending more money than they have to. Access to information is key and that’s what cook groups provide such as a team that will help you learn your bot, tell you every single website where the sneakers are dropping, restock notifications, reselling advice, and staff members to help you every step of the way. Botting is a lot more difficult than it looks, so it’s important that you have a group that can provide you valuable information and help you whenever you need.
