Culinary Online Sensation Relle Lum Shares the Flavors of Hawaii!

Business & Success
3 min readJun 16, 2023


Relle Lum

Relle Lum, widely known as Keeping It Relle, is a remarkable individual who has taken the culinary world by storm. Alongside being a dedicated wife, mother of two, and a nurse practitioner, she has managed to establish herself as a prominent figure online by sharing her favorite Hawaiian recipes. With her infectious passion and mouthwatering dishes, Relle has not only garnered a substantial following but has also collaborated with renowned brands such as Ragu, Hexclad, and Hedley & Bennett. With over 70,000 Instagram followers, 38,000 YouTube subscribers, and more than 60,000 TikTok followers, she has become one of the most promising and sought-after cooks of 2023.

Delicious Recipes and Favorite Spices

Relle’s culinary repertoire boasts a selection of favorite recipes that reflect the essence of local Hawaiian cuisine. Among her top choices are classic dishes like hamburger steak, spam musubi, and chicken katsu. These beloved recipes embody simplicity and irresistibly mouthwatering flavors. To elevate her dishes, Relle relies on a set of staple spices, including Hawaiian salt, shoyu (soy sauce), sugar, ginger, and garlic, adding a unique and delightful touch to her creations.

Memorable Dishes and Nostalgic Delights

One dish that holds a special place in Relle’s heart is the caramel cookies she used to make with her mother during the holidays. This cherished childhood memory involves rolling out the cookie dough, shaping it into holiday-themed figures, decorating them with love, and sharing the joy with family and friends. To this day, Relle eagerly anticipates recreating this tradition every year, as it brings back a flood of nostalgic feelings and embodies the essence of familial connection through food.

Creating Signature Spice Mixes

When asked about the possibility of developing her own line of spices, Relle expresses a desire to craft everyday spice blends that capture the unique flavors of Hawaii. By curating a collection of spices that showcase the essence of Hawaiian cuisine, she aims to provide aspiring home cooks with the opportunity to infuse their dishes with the authentic tastes of the islands.

Advice for Aspiring Cooks

When offering guidance to those embarking on their culinary journey, Relle emphasizes the importance of believing in oneself and pursuing passions wholeheartedly. Her advice echoes the sentiment that dedication and hard work lead to success. By putting in the necessary effort and remaining committed to their culinary endeavors, individuals can achieve remarkable outcomes and bring their culinary dreams to life.


Relle Lum, known as Keeping It Relle, has captured the hearts and palates of a vast online community through her delightful Hawaiian recipes. With her growing social media presence, she continues to inspire thousands of individuals to explore the diverse flavors of Hawaii in their own kitchens. As Relle shares her love for cooking, her cherished childhood memories, and her aspirations for creating signature spice mixes, her impact on the culinary world only continues to grow. For those just starting out on their own culinary journey, Relle’s advice serves as a beacon of encouragement and a reminder that passion and hard work can open doors to a world of culinary delights.



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